Atelier
The atelier
Moriya Shalom grew up in Sha'arei Tikva, studied fashion design at Shenkar, and founded the label bearing her name in 2015. The studio is at 1 Brenner Street, Tel Aviv.
- EST. 2015
- 1 Brenner St, Tel Aviv–Yafo
- SHENKAR
“The hardest challenge was knowing when to let go of perfectionism.”
— Moriya Shalom
How we work
Fitting before cutting
No piece is sewn before a real body is measured. Three fittings for a bespoke commission.
Cloth before trend
The fabric is chosen first. The cut adapts to it, not the other way round.
Small runs
Limited series. What sells out does not return in the same form.
Alterations for life
A piece bought in the studio comes back for alterations at no cost, always.
Timeline
The label begins
After studying fashion design at Shenkar, Moriya Shalom founds the label bearing her name.
The Dizengoff store
A first store on Dizengoff — her own collections alongside pieces bought abroad.
Summer 17
The first full campaign is shot in Tel Aviv and published on the international platform Not Just A Label.
Focusing the collection
Buying stops. The work narrows to one collection, sold through boutiques across the country.
The Brenner studio
The studio at 1 Brenner Street, Tel Aviv, opens for personal fittings and special orders.
Press
Stockists
Tel Aviv
- The Studio — 1 Brenner
- Dizengoff Boutique
Herzliya
- Pituach Boutique
Jerusalem
- Moshava Boutique
Haifa
- Carmel Boutique